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Case study: Quantifying the impact of TikTok advertising
Brands in Southeast Asia (SEA) knocked it out of the park on TikTok in 2021. With more than 240 million users in the region creating over 800 million videos and generating over one trillion views, the...
View ArticleCommuniquer sur le « Brand Purpose »
Quel impact sur les ventes ? Au cours de ces dernières années, les spécialistes du marketing ont de plus en plus misé sur l’attrait du « Brand Purpose Advertising » pour attirer l’attention des...
View ArticleUncover the complex customer journey with modern attribution measurement
As the media ecosystem is moving toward a cookieless future, all brands and advertisers are searching for sustainable multi-touch attribution solutions to understand their customers’ journey and make...
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Quantifying the impact of TikTok advertising
The popular video-sharing platform TikTok has exploded onto the scene in the last few years. Now available in over 155 countries, the platform has seen tremendous growth within the Middle East region...
View ArticleLiberty Global’s metadata journey to super-aggregation with Gracenote
Delivering super-aggregation is an imperative for pay TV and communications providers like Liberty Global to accelerate their position in the competitive TV and streaming market. This means offering...
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Unleashing the power of creator content
Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Case study Unleashing the Power of Creator Content...
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Reaching voters with radio
Case study Reaching voters with radio In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio In a crowded market for political ads, radio...
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Evolving the measurement of sports events
Case study Evolving the measurement of sports events How World Athletics and Nielsen are setting up host cities for success Download the full study Case study Evolving the measurement of sports events...
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Southeast Asia: CPG Marketing Mix Modeling meta analysis
Case study Southeast Asia: CPG Marketing Mix Modeling meta analysis Nielsen + TikTok: MMM accurately measures the impact of TikTok advertising Contact us Case study Southeast Asia: CPG Marketing Mix...
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Influencer marketing: The obvious approach
Case study Influencer marketing: The obvious approach Nielsen + Obviously: Leveraging Influencers for Healthcare Brand Building Contact us Introduction Teaming up to capture brand and influencer...
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Creator platforms drive emotional connections and brand outcomes
Case study Creator platforms drive emotional connections and brand outcomes Nielsen + Raptive: The power of creator spaces in the digital era Contact us Case study Creator Platforms Drive Emotional...
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Adding incremental reach with local streaming
Case study Adding incremental reach with local streaming An effective avenue for reaching U.S. presidential election voters Contact us Adding incremental reach with Local Streaming An effective avenue...
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Analyzing Out of Home Impact
Case study Analyzing Out of Home Impact Quantifying success across hard-to-measure channels. Contact us Case study Analyzing Out of Home Impact Quantifying success across hard-to-measure channels...
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Connecting the dots on climate change
Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events Contact us Introduction...
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